Social Media Management, Content Creation & Meta Ads
Kerepark Lawns & Gardens
How we built a distinct local brand identity and scaled customer acquisition through targeted social campaigns.
3x
Qualified local leads generated
+82%
Follower growth
Strategic Brand Repositioning
When Digital Compass partnered with Kerepark Lawns & Gardens, our group didn't just build a sleek visual presence. We engineered a complete median overhaul. By shifting the digital footprint from local low-barrier lawn mowing keywords into a high-grade, premium estate management destination, we gave them a definitive edge in the Waikato region.
Cinematic Asset Creation
We paired high-end field videography with pro-grade photography to reveal the scale of Kerepark's massive transformations. No shaky phone clips, we produced commercial content capturing the meticulous precision of Alton’s team, creating instant authority and consumer trust.
Meta Ads Architecture
We engineered high-intent ad funnels inside Meta Business Suite, targeting higher value property structures across Morrinsville, Te Aroha, Cambridge, and Hamilton. We deployed deep audience filtering and a 10% Lookalike framework to match Kerepark with premium clients.
Six-Figure Scaling
We proved that precision marketing beats brute-force volume every time. By conceptualising and deploying targeted client giveaways, we captured a single, high-intent premium account that successfully snowballed into a network of 10+ additional commercial properties—unlocking a massive six-figure yearly revenue stream from a single strategic node. We backed this paid momentum with sharp organic asset positioning, capturing a massive $20,000 planting contract entirely through unpaid, high-ranking search and content visibility.
Compounding Audience Conversion
Our integrated media strategy did not just generate eye-catching vanity metrics. By translating 705,636 targeted views, 97,464 unique reach, and 10,243 high-intent profile visits into an optimised pipeline, we captured over 100+ fully qualified commercial and residential leads since stepping in last year. This structured acquisition loop successfully turned passive local attention into an active, measurable client database for the brand.
50k Views Launchpad
Our very first web traffic campaign cracked over 50,000 highly targeted views, establishing an aggressive local footprint and validating our media framework right out of the gate.
Data Intelligence & Performance Scaling
We continuously scaled conversion-focused campaigns, shifting monthly media spend directly into verified high-intent locations to continuously drive a lower cost per lead.
High-Intent Brand Scaling
Through combining digital mastery with elite creative execution, Digital Compass took a regional landscape business and upscaled its identity. We captured high-intent commercial profiles and premium lifestyle block clients, turning digital views into a highly profitable, sustainable business stream.
Campaign Infrastructure
We continuously scaled conversion-focused campaigns, shifting monthly media spend directly into verified high-intent locations to continuously drive a lower cost per lead.
Localised SEO Dominance
Our copywriting combines strict localised keyword density with strategic marketing angles. From native ecosystem guides to detailed maintenance breakdowns, we optimised the brand copy to capture search engine priority across every targeted Waikato catchment zone.
Lead Base Architecture
We systemised their inbound consumer management, mapping secure cloud data flows containing over 550+ premium local clients and high-value conversion rows.
Competition Leverage
We conceptualised and executed target giveaway strategies designed to weed out bargain hunters and pull high-intent, premium customers into Kerepark's booking system.
Market Share Conquest
By analysing user interactions and search patterns, we identified exactly what premium estate owners look for, using those key insights to shape our creative strategy.
In summary
Since taking over the digital growth strategy for Kerepark Lawns & Gardens last year, Digital Compass has completely overhauled the brand’s market position, transforming it from a regional operator into a highly sought after estate management brand. Our strategy seamlessly integrated next generation creative assets, including cinematic field videography, pro-grade photography, with technical data frameworks and deep local SEO copywriting across core Waikato catchments.
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