Social Media Management, Content Creation & Meta Ads
Bel & Gray
How we built a distinct local brand identity and scaled customer acquisition through targeted social campaigns.
4x
Qualified local leads generated
October 2025 - Present
Ongoing strategy and content
+53%
Follower growth
Multi-Channel Brand Scaling
We took a boutique, localised brand and expanded its digital footprint across multiple digital ecosystems to maximise market reach and brand authority.
Architecting a High-Conversion Funnel
By analysing target demographics and audience search behaviour, we built a synchronised sales pipeline that captures passive scrollers and turns them into high-intent buyers.
High-ROI Meta Ad Campaigns
We deployed targeted Facebook and Instagram ad spend focused on high-conversion video creative and strategic product positioning, driving consistent, low-cost lead generation.
Organic Social Media Engine
Our creative strategy builds genuine community trust and brand warmth through high-quality visual storytelling, shifting the focus to durability and local craftsmanship.
YouTube Content Strategy
We produced and optimised high-impact video content that exploded the brand's visibility, driving a viral organic strategy that captured over 40,000 views and massive audience engagement.
Etsy E-Commerce Optimisation & Growth
By weaponising predictive keyword research and deep-dive data analytics, we streamlined the storefront to rank at the top of high-intent search results and systematically close sales.
The Strategy: Data Analytics & Target Research
We didn't guess who the buyer was, we let the data tell us. By diving deep into market analytics and audience behaviour, we mapped out the exact purchasing triggers of the premium Kiwi parent.
Precision Paid Acquisition
Budget is never wasted when it’s backed by data. We translated our audience research into hyper-targeted Meta ad sets, placing high-conversion video creative directly in front of active buyers.
40,000+ Organic YouTube Views
High-quality video assets are the ultimate trust builders. We engineered a viral YouTube video that captured over 40,000 views, establishing massive brand authority and funnelling organic traffic straight to the store.
Consistent Lead Generation Engine
By blending high-impact aesthetics with clear, urgent calls-to-action, we created a self sustaining ecosystem that consistently captures high-quality inquiries and ready to buy leads.
Etsy Sales Pipeline Optimisation
We transformed a marketplace listing into a high-converting storefront. By utilising SEO, clear imagery, and low friction layouts, we positioned the brand to capture high-intent search traffic the moment it lands.
Sustainable Brand Warmth Blueprint
True ROI comes from customer loyalty. Our organic content strategy focuses on the authentic, behind the scenes creation process to build immediate trust and emotional connection with the community.
Data-Driven Performance Metrics
We track every click, view, and dollar spent. By continuously analysing our campaign performance, we refine our targeting, scale what works, and guarantee measurable growth for the brand.
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SΛCRIFICE ΛPPAREL
Brand Identity & Apparel Design